Understanding Joint Ventures

Understanding Joint Ventures

A joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets.  A joint venture takes place when two or more parties come together to take on one project.

A joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets.  A joint venture takes place when two or more parties come together to take on one project. A joint venture is any combination of two or more enterprises associated for accomplishing a common business objective. In a joint venture, all parties are equally invested in the project in terms of money, time, and effort to build on the original concept. While joint ventures are generally small projects, major corporations also use this method in order to diversify. A joint venture can ensure the success of smaller projects for those that are just starting in the business world or for established corporations. Since the cost of starting new projects is generally high, a joint venture allows both parties to share the burden of the project, as well as the resulting profits.

  • If two unrelated incorporated or unincorporated businesses agree to carry business as a non-corporate joint venture, the venture is normally considered as partnership, limited in scope or duration
  • If two entities form a corporation to carry out a specific business activity then such an associated is known as Corporate Joint Venture

GE Capital India started offering  credit card solutions in India through a joint venture, SBI Cards. SBI Cards was a joint venture between GE Capital and State Bank of India, India’s oldest and largest bank. The partnership, forged in 1998, leveraged the synergies of both companies to offer Indian consumers a wide range of payment products and services. In December 2017, State Bank of India and The Carlyle Group acquired GE Capital`s stake in SBI Card, post which SBI held 74% while Carlyle held 26% in the Company.

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